Gain insight into what users think about your site, application, product, or process.
Learn what is memorable, enjoyable, or needs improving.
Let users inform your journey maps, personas and workflows.
Live interviews are a fast and easy way to learn how users feel about a specific topic and gain confidence in your design decisions.
Live interviews are different from usability tests, as interview insights are self-reported by the interviewee and they aren't typically interacting with a design. Pair them with behavioral based research, such as a usability test, to gain the complete picture.
Be sure to set a goal for the interview and pre-write questions you know you want to ask. It also helps to anticipate potential answers and to have follow-up questions that relate back to your research goal.
Half the challenge in carrying out effective moderated user research is asking the right questions.
In-depth interviews can help you to gain valuable and detailed insights from users. Here's our comprehensive guide.
How to frame your questions to surface the most useful and valuable insight.